Charts & Visualizations

Complete guide to data visualization techniques and chart types used in marketing analytics and reporting. Learn how to effectively present marketing data through various visualization methods to extract meaningful insights and communicate results.

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Area Chart

A chart that displays quantitative data using the area between the line and axis.

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Stacked Area Chart

A variation of the area chart where multiple series are stacked on top of each other.

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Line Chart

A visualization that displays data points connected by straight lines to show trends and patterns over a continuous interval.

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Sparkline

A small, word-sized data visualization that shows trends without axes or coordinates.

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Vertical Bar Chart

A chart that uses vertical bars to represent data values.

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Grouped Bar Chart

A chart that displays multiple bars for each category to compare different metrics or groups.

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Horizontal Bar Chart

A chart that uses horizontal bars to represent data values.

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Stacked Bar Chart

A bar chart variation where bars are divided into segments that represent different components of a total.

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Scatter Plot

A chart that displays the relationship between two numeric variables.

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Pie Chart

A circular chart divided into sectors representing proportions of a whole.

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Donut Chart

A ring-shaped chart that displays proportional data with enhanced readability and nesting capabilities.

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Word Cloud

A visual representation of text data where size represents frequency.

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Stream Graph

A variation of stacked area chart with smooth, flowing curves and a centered baseline.

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Histogram

A chart that displays the distribution of continuous data using adjacent bars.

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Bubble Chart

A multi-variable chart that plots points with size representing a third variable.

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Heat Map

A two-dimensional visualization using color intensity to represent values.

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Box Plot

A standardized way of displaying data distribution based on quartiles.

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Density Plot

A smoothed representation of the distribution of a numeric variable.

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Treemap

A hierarchical visualization using nested rectangles to show proportions.

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Network Graph

A visualization of interconnected entities using nodes and edges.

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Chord Diagram

A circular visualization showing relationships between entities through arcs and curves.

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Sankey Diagram

A flow diagram where the width of arrows represents the quantity of flow.

Other Categories

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Marketing Metrics

Key performance indicators and measurement metrics

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Creative Terms

Creative strategy and design terminology

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Platform-Specific

Terms specific to advertising platforms

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General Terms

Common marketing and advertising concepts