Testimonial
Authentic customer statements sharing specific experiences and results with a product or service.
A testimonial is a documented statement from a verified customer describing their specific experience, results, and satisfaction with a product, service, or brand. Effective testimonials combine concrete details, measurable outcomes, and authentic emotional elements to build trust and credibility. They can take various forms including written statements, video interviews, or social media posts, and may be either organic (UGC) or facilitated through customer outreach.
Quick Info
- Category
- Creative
Related Terms
- Social Proof
Testimonials provide direct evidence of customer satisfaction
- Social Proof Ads
Testimonials create authentic narratives in social proof advertising
- User-Generated Content
Testimonials capture genuine customer experiences like UGC
- Creator-Generated Content
Testimonials represent real customer experiences unlike paid creator content
- Credibility Appeal (Ethos)
Testimonials build trust through authentic social proof