Why Video Specs Matter
- Ensure optimal video quality across all placements
- Maximize engagement with proper aspect ratios
- Avoid rejection due to technical requirements
Facebook Video Ad Specifications
Create effective video ads by following these comprehensive specifications and guidelines. This guide helps you understand the technical requirements, best practices, and creative considerations for different video ad placements on Facebook.
Video Best Practices
- Design for mobile-first viewing experience
- Optimize for sound-off viewing with captions
- Front-load key messages in first 3 seconds
Common Video Issues
- Low resolution or incorrect aspect ratio
- Missing captions for sound-off viewing
- Video length exceeding placement limits
Feed Video Ads
Specifications for video ads that appear in the Facebook and Instagram News Feed. These ads can be single videos or multiple videos in a carousel format, designed to capture attention as users scroll.
Feed Video - Single Video
Video ads that appear in the Facebook News Feed, supporting aspect ratios from 16:9 to 9:16.
Video Length
15 seconds (recommended), 1-240 seconds allowed
Requirements
Captions
Sound
File Size Limits
Video: 4000MB
Supported Objectives
•Awareness
•Consideration
•Conversion
Safe Zone
iPhone 14 Pro
Captions
This feature is recommended but not requiredSound
This feature is recommended but not requiredTechnical Requirements
- Resolution
- 1920×1080px (recommended)
- Aspect Ratios
- 16:9 (1920×1080) (recommended)1:1 (1080×1080)4:5 (1080×1350)
- File Types
- mp4, mov
- File Size
- Video: 4000MB
Supported Objectives
- •Awareness
- •Consideration
- •Conversion
Feed Video - Video Carousel
Video ad format for Facebook platform.
Video Length
15 seconds (recommended), 1-240 seconds allowed
Requirements
Captions
Sound
File Size Limits
Video: 4000MB
Supported Objectives
•Consideration
•Conversion
Safe Zone
iPhone 14 Pro
Captions
This feature must be includedSound
This feature is recommended but not requiredTechnical Requirements
- Resolution
- 1080×1080px (recommended)
- Aspect Ratios
- 1:1 (1080×1080) (recommended)
- File Types
- mp4, mov
- File Size
- Video: 4000MB
Supported Objectives
- •Consideration
- •Conversion
Stories Video Ads
Full-screen vertical video ads that appear between Facebook and Instagram Stories. These immersive ads are designed for mobile-first viewing and offer unique creative opportunities.
Stories Video - Stories
Full-screen vertical video ads that appear between Facebook Stories, optimized for 9:16.
Video Length
15 seconds (recommended), 1-15 seconds allowed
Requirements
Captions
Sound
File Size Limits
Video: 4000MB
Supported Objectives
•Awareness
•Consideration
Safe Zone
iPhone 14 Pro
Captions
This feature is recommended but not requiredSound
This feature is recommended but not requiredTechnical Requirements
- Resolution
- 1080×1920px (recommended)
- Aspect Ratios
- 9:16 (1080×1920) (recommended)
- File Types
- mp4, mov
- File Size
- Video: 4000MB
Supported Objectives
- •Awareness
- •Consideration
In-Stream Video Ads
Video ads that play before, during, or after other video content on Facebook. These ads are designed for engaged video viewers and offer high completion rates.
In-Stream Video - Pre-Roll
Video ads that play before video content, with aspect ratios from 16:9 to 9:16.
Video Length
15 seconds (recommended), 5-120 seconds allowed
Requirements
Captions
Sound
File Size Limits
Video: 4000MB
Supported Objectives
•Awareness
•Consideration
Safe Zone
iPhone 14 Pro
Captions
This feature is recommended but not requiredSound
This feature must be includedTechnical Requirements
- Resolution
- 1920×1080px (recommended)
- Aspect Ratios
- 16:9 (1920×1080) (recommended)
- File Types
- mp4, mov
- File Size
- Video: 4000MB
Supported Objectives
- •Awareness
- •Consideration
Reels Video Ads
Short-form vertical video ads that appear between Facebook and Instagram Reels. These ads are designed for engaging, snackable content that resonates with mobile-first audiences.
Reels Video - Reels
Video ad format for Facebook platform.
Video Length
15 seconds (recommended), 3-30 seconds allowed
Requirements
Captions
Sound
File Size Limits
Video: 4000MB
Supported Objectives
•Awareness
•Consideration
•Conversion
Safe Zone
iPhone 14 Pro
Captions
This feature is recommended but not requiredSound
This feature must be includedTechnical Requirements
- Resolution
- 1080×1920px (recommended)
- Aspect Ratios
- 9:16 (1080×1920) (recommended)
- File Types
- mp4, mov
- File Size
- Video: 4000MB
Supported Objectives
- •Awareness
- •Consideration
- •Conversion